Video Call Marketing Using WhatsAPP
Introduction
In the modern digital age, businesses are continuously seeking innovative ways to engage with their customers and promote their products or services. One such method gaining traction is video call marketing. This powerful tool combines the interactive nature of live communication with the persuasive power of visual media. By integrating promotional videos into video calls, companies can enhance their marketing strategies, providing a real-time and personal touch to customer interactions. Whether for product demonstrations or launching new features, the ability to share compelling visual content within a video call environment can significantly elevate customer engagement and influence purchasing decisions.
In this article, we will demonstrate how to utilize video calling platforms to conduct a simultaneous group call and introduce a novel advertising method by displaying a pre-recorded promotional video.
The primary requirement of this task, after preparing the promotional video, is selecting an appropriate platform for group video calls. In this article, we will present a step-by-step guide to implementing this process using the WhatsApp platform. For other platforms, such as Google Meet, Microsoft Teams, Google Hangouts, Zoom, Skype, a similar procedure can be followed based on the provided structure. Let's dive in and unlock a whole new world of video call possibilities.
WhatsApp and ManyCam
WhatsApp has become a popular messaging platform not only for one-on-one communication but also for its robust group call capability. Users can connect with friends, family, or colleagues through voice and video calls. This feature allows for seamless group conversations, making it easier to stay in touch, collaborate on projects, or catch up with loved ones, regardless of geographical barriers. With its user-friendly interface and end-to-end encryption, WhatsApp group calls provide a secure and convenient way to communicate with multiple people simultaneously.
Since the goal is to play an advertising video during a group video call, we need additional third-party tools or software to play this pre-saved video. One software option that can be used for this purpose is ManyCam.
ManyCam is a versatile live streaming and video conferencing software that enhances your online communication experience. It allows users to add a variety of effects, filters, and overlays to their video feeds, making virtual interactions more engaging. One of its notable features is the ability to integrate with popular messaging apps like WhatsApp, enabling users to enhance their video calls with creative tools and backgrounds. Additionally, ManyCam allows users to share pre-saved videos during these calls. This combination of features not only enriches the video calling experience but also adds a creative edge to online interactions.
Step-by-Step Guide to Sharing promotional Videos
1. Prepare the Video:
First things first: prepare your video content meticulously. Be clear about the message you want to convey. Whether it's introducing a new product or highlighting a unique selling proposition, clarity is key. Invest in good production values—clear audio, sharp visuals, and professional editing go a long way in making your content look credible.
Test and Optimize: Before the call, test the video on different devices to identify potential issues. Make necessary adjustments in video quality and format. Make sure that the promotional video is in a format supported by the software platform (e.g., MP4, MOV) and is optimized for streaming without compromising quality.
2. Installing and Setting Up Manycam
1. Go to the ManyCam website and download the newest version.
2. Run the installer and follow the instructions to install it.
3. Open ManyCam and sign in with your account or create a new one.
4. find the option to add a video source.
5. Select "File" or "Video File" and choose the pre-saved video you want to use.
6. Adjust the video settings (size, position, etc.) to fit your preferences.
7. Make sure Manycam is your default camera in video calls.
3. Installing and Setting Up WhatsAPP
1. Download WhatsApp Desktop: Go to the WhatsApp Download page and download the WhatsApp Desktop application for your PC.
2. Install it by following the on-screen instructions.
3. Open the WhatsApp application on your PC.
4. You will see a QR code on the screen.
5. Open WhatsApp on your mobile device, go to "Settings" > "Linked Devices" > "Link a Device". Scan the QR code with your phone to login.
6. In the WhatsApp Desktop application, click on the “New Chat” icon and select “New Group”.
7. Add participants by selecting contacts from your list or searching for them.
8. Click on the green arrow to proceed.
9. Name your group and click on the checkmark to create the group.
10. At the scheduled time, Open the ManyCam and play your pre-saved video.
11. Open the group chat in WhatsApp on your PC.
12. Click the phone icon at the top right corner of the chat window to start a group call.
13. click on the three dots (more options) during the call and be sure that the Manycam is defined as virtual webcam for sharing the video during the call.
14. Click on the red phone icon to end the call for everyone.
To prepare and install the software mentioned above, you can refer to the video below.
Successful Implementation
Conclusion
Video call marketing is a game-changer in the digital world, offering numerous benefits like increased engagement and personalized connections. By incorporating promotional video during video calls, businesses can not only maintain a personal touch but also effectively showcase their product or service. It's a strategy that merges human interaction with compelling visuals, ensuring that your message stays memorable. Embrace this innovative approach, and watch as it takes your marketing efforts to new heights.
By: Dr. Hamid Shahrokh Shahraki
Date: 1 Jan 2025
